Libby McCaughey
8 months ago by Libby McCaughey

Dominating Your Industry at a Young Age: The Key to Success

Grace

We know that success is personal, and everyone has a different perception of what it is to be successful. What we want to talk about in this blog is what patterns there are or personal characteristic that draw strong connections to achieving professional success.

Every successful entrepreneur has to start somewhere. Sadly there isn’t a “magic pill” that launches you into the free world of leadership (that we know of).

Richard St. John, TED Talks speaker and Success Analyst concluded after 7 years and 500 interviews there are 8 secrets to success; passion, work, focus, push, ideas, improve, serve and persist. Richard published these ideas in his book “The 8 Traits Successful People have in Common”.

Richard’s concept can seem a little too simple without context. So, let’s look at the successful female entrepreneur Grace Beverley, who is the 22-year-old CEO of multimillion-pound businesses TALA, B_ND and SHREDDY.

Grace, who graduated from Oxford University last year, started her first company B_ND making vegan-friendly resistance bands whilst she was still a student. She began to build a name for herself on social media documenting her fitness journey and showcasing to her increasing number of followers her passion for working out and being active. Through this passion she found her first opportunity.

“I’ve always been interested in finding gaps in the market and opportunities in items that don’t exist” she told Radio 1 Newsbeat. “I had been using resistance bands and there were either really expensive good ones or really cheap, rubbery and plastic ones [on the market]”

“So, I looked into manufacturing to see how I could produce an affordable product, while still being ethical and I ended up making resistance bands and vegan barbell pads.”

The UK gym wear industry is set to be worth £6.7bn over the next five years so it is fair to say it is a highly competitive industry to break into. Beverley focused on what would set her apart from her rivals like Gymshark and Nike.

Her focus in business has always been primarily on sustainability and creating affordable gym products that don’t fall under the ‘fast fashion’ label – because they are eco-friendly.

Being aware of the financial setbacks that come with making products that are 100% recyclable and wanting to price them as affordable for their young customer base, Beverley worked hard to manage expectations and created a range of 92% recycled clothing.

“For sustainable brands to be able to make their mark – we need to show there is that demand and people are choosing them over fast fashion equivalents.”

In May last year when Beverley’s second brand TALA launched her first set of clothes sold out in 20 minutes, with a new collection selling out online in December.

One of the standout commitments of her brand has been showing that women of all sizes can feel comfortable in gym clothes – her range caters for sizes 4-20 with options for taller women as well.

Beverley’s innovative ideas of improving existing products on the market gave her an industry leading business model that has led her businesses to end the year with combined sales over £7.6m.

She pushed herself managing businesses and completing her degree at one of the most prestigious universities in the world. She serves to make the fashion industry more sustainable and to provide customers with eco-friendly fashion at an affordable price.

Beverly persisted through the mounting obstacles women face in the business world, even recently in an interview with The Telegraph she faced criticism on her appearance and willingness to take photographs. She responded saying “it’s hard not to get frustrated when all-female entrepreneur angled approaches seem to lead instead to thinly veiled misogynistic pieces.”

While it is clear success is personal, perhaps John’s ideas on The 8 steps to success has some truths to them. If you embody the 8 key characteristics of a successful mindset you might find yourself in a place of personal success, whatever that might be.