Are you passionate about online marketing and everything digital? Maybe you have experience as a Marketing Assistant or other Marketing roles and want to focus purely on digital, well this could be the role for you! Digital Marketing Executives oversee the online marketing strategy for their business. They plan and implement digital marketing campaigns, they also maintain and supply content for online channels such as the companies’ website and social media. Digital Executives and tasked with engaging with the public and customers/potential customers through social media and ensure visitor flow to digital sites. Digital marketing executives also analyse and report on visitor data and devise new ways to market products.

Key responsibilities might also include:

  • Develop and manage digital marketing campaigns
  • Manage and maintain the organisation’s website
  • Write and optimise content for the website and social networking accounts
  • Oversee a social media strategy
  • Track and analyse website traffic and provide internal reports
  • Attain digital KPI’s set by the marketing manager
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content