Customer Marketing Specialist

  • Location

    Nottingham

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £40000 - £47000 per annum

  • Contact:

    Brendan McGuinn

  • Contact email:

    brendan.mcguinn@cherryprofessional.co.uk

  • Contact phone:

    0115 9222240

  • Job ref:

    BH-20843-2

  • Published:

    9 days ago

  • Expiry date:

    2022-08-31

  • Startdate:

    2022-07-31

Customer Marketing Specialist | £40,000 - £47,000

Are you the next pioneer of customer marketing, with a drive to innovate, communicate and collaborate to increase customer engagement, and build relationships that lead to customer conversion and increased customer retention?

Company 

Our client is at the forefront of the logistics industry and is growing at such a fast speed. Playing a key part in our digital transformation, you’ll influence the shape of our market-led strategy, bringing a unique focus to customer-centric marketing. The marketing department has 3 people in it at the moment.. Team leader, CRM, Branding. Company is going in a bit of a different direction – CRM system being introduced. Marketing department going to be driving the company. Looking for someone in regards to communicating to drive this. Not a lot of growth with social media. SEO. Website. Social Media. Analysing data.

About You

We’re looking for someone who's an all-round marketer who enjoys the customer engagement and customer sales process and can identify trends to proactively engage customers and support their decision-making process. You’re a real people-person with a passion for building relationships with both internal team and external customers to create the most engaging content and strategies that will be utilised in our sales process.

You’ll join a team of collaborative marketers (and report to our Marketing and Communications Manager), who ensure continuous brand identity and sharing of ideas, case studies and content that may benefit other arms of the business.

knowledge and experience

Previous customer service, or supplier account management experience 
Email marketing is essential, knowledge of the latest digital marketing tools 
Creating and executing marketing campaigns and programmes
Familiarity with B2B marketing, including customer loyalty 

Responsibilities

Work in partnership with the Sales Director and Marketing & Communications Manager to identify the overall sales objectives and devising the marketing plan
Designing a market-leading email marketing strategy that’s informative, but informal and a more accessible tone for our customers, working with our Marketing Strategist to identify interesting market sectors and unique ways to target them
Creating customer-orientated content for email, website and LinkedIn, recognising the need for SEO optimisation
Working together with our Supplier & Solution Marketer to create marketing campaigns and initiatives to position our solutions in the best way to our customers, highlighting key advantages and benefits
Targeted email marketing for our sales cadences, which you’ll monitor, review and amend according to success and ROI
Creating, analysing and reviewing customer surveys to ensure we are offering the best service and utilising feedback to create engaging case studies and content
Analysing the success of campaigns and restructuring as necessary 
Identifying opportunities for new case studies, creating and sharing content with our internal team
Creating exciting and engaging landing pages to increase lead conversion

What you get in return

  • £40,000- £47,000 depending on experience

  • 33 days annual leave – 25 days + 8 bank holidays

  • Workplace pension

  • Professional development focus and internal promotion culture

  • Mental wellbeing support with inhouse mental health first aiders

  • Quarterly office activities from spa days to sports days

  • Regular social events from drinks after work to five-a-side football competitions, and Christmas and summer parties

  • Unlimited access to 200⁰ coffee and Bird & Blend tea

  • Charity top-up scheme for your chosen charity

  • Open plan newly refurbished office with lounge, kitchen and coffee house

  • Relaxed dress code

  • Short walk to car parking, local amenities such as shops and pharmacy

You may have also applied for roles such asMarketing Specialist,Marketing Manager, Marketing Executive

If this sounds like a role that would suit your skill and experience, we would love to hear from you. Please apply below.

Cherry Professional are recruiting for this opportunity on behalf of our client. Please view our Privacy Policy on our website to understand how your data will be used if you apply for this role.


Cherry Professional are recruiting for this opportunity on behalf of our client. Please view our Privacy Policy on our website to understand how your data will be used if you apply for this role.

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